 "Please listen small voice loud." Real-time SMS Texting Service.
010-6387-117x
 Real-time SMS billboard installed in the City Hall.
Gwanghwamun Square where Seoul City Hall is located is one the
busiest and loudest place in Korea with hundreds of protesters who have a lot to
speak out.
Seoul City Hall installed a real-time SMS billboard on its building
to listen to people about their complains or suggestions in more smooth and
sophisticated manner. 서울 시청 벽면에 설치된 SMS 실시간 문자 접수 빌보드.
서울 시청이 위치한 서울 광화문 광장은 대한민국에서 가장 많은 시위대가 몰려드는 장소이다.
그만큼 세상에 할말이 많은 사람들이 모여 거의 매일 그 장소를 시끄럽게 만든다.
서울 시청은 보다 많은 사람들이 할말을 할 수 있도록 SMS 실시간 문자 전광판을 시청 벽면에 설치하여 서울시에 대한 불만이나 건의 사항을 듣기로 한다.
좀 더 부드럽고 세련된 방식으로.
  When you text to the number provided, the message will be shown in real time.
(Inappropriate words will be filtered, and the recipient's number will be labeled below.)
Dial number changes in terms for people on the spot to give prior opportunity.
지정된 번호로 문자를 보내면 '실시간' 으로 바로 문자가 노출되는 기능이 탑재되어 있습니다. ( 욕설은 필터링 되며, 수신자의 번호 일부가 하단에 표기됨 )
현장 참여자에게 우선 기회를 주기 위해 접속번호는 주기적으로 변경됩니다.
            Planning Part
기획 전략 파트
        Format A: Large Screen
 Large screen is installed to secure the media as retention of the organization.
 Low-resolution LED screen to show only texts. (Like traffic signage)
 Format B: SMS Service
"Hello^^ My message is on!"
 "Messages from citizens will be sent to the screen."
 "Regretfully the screen only shows black background and color texts."
 "Or black texts on white background for lower budget...."
 "But I believe Jeski Social Campaign could add creative elements to this kind of medium."
 Format C: Environmental Graphic
"It's no fun with only this SMS board."
    "Please listen to my small voice loud."
 Concept:
Develop: Large Screen + Environmental graphic + SMS Service
Detail: Citizen Podium + Citizen Communication Campaign + "Hello?"
 A: Ordinary Citizen Model It varies with season and subjects. The graphical element enriches more effects on messages.
B: Sound of Citizen Subjects could be from seasonal discussion, idea contest, notice, complains, and it can also be rental.
This is crucial facility for connecting the city and citizens.
 Applied solution:
"A happy-looking girl was selected as the first model for representing Seoul Citizens."
  "I do have something to say! Don't give the opportunities only to young ones!"
  "Anyone can speak out through fingers."
 Applications
1) For discussion: Open board for real-time discussion like Twitter or KakaoTalk.
2) Speaking stage: Free stage for daily thoughts or ideas.
3) Idea contest: Exposing ideas for some subjects.
4) Announcing ideas: Results for selected ideas.
5) Open complains: Reporting issues about Seoul City for office departments' participation.\
6) Notice board: Announcing important notices.
7) Rental service: For third-party non-profits.
  "Wrapping replacement won't be a burden once the billboard and the system are built."
 "Jeski Social Campaign will get only replacement cost and provide design work for free."
 "Not only for issues from Seoul city and citizens,"
 "But also the earth community and multi-cultural families..."
 "From global issues..."
 "To the national and ethnic heritage issues."
 "Of course ,seasonal issue is coming up, right?"
 The possibility is unlimited with contents and visuals.
"Aren't we supposed to make one of this for sure?" - Yi from Mapo-gu -
 Benefits / Advantages
1. Immediate interaction: Request will be submitted immediately whether it's applied to policy.
2. Convenience: No need to stand outside all day with personal board. No need such courage to speak in public.
3. Delivering attention: Turning ignorance into popping up image.
4. Delivering direct message: With just 'one scene', Seoul city's willing to 'communicate' can be delivered.
 1. Immediate exchanging information with people. (Open public complains and policy)
2. New marketing media for the City. (Permanent not temporary)
3. New landmark for the City to promote its brand.
Construction Part
건축 / 시공 파트                                This installation has no harm to the building's exterior. It's easy to attach and take down without damage. Completely restorable.
시를 상징하는 훌륭한 건축물에 '수술칼'을 들이대게 되어 대단히 송구스럽게 생각합니다. 특히 이 값비싼 건물을 설계하신 건축가와 힘들게 지으신 시공사에게 죄송한 마음을 표합니다. 다만, 이 광고판은 (볼트시공등의) 조립식으로 설계되어 있어 철거가 용의하며 외장재나 내장재등에 대한 파손이 거의 없어 설치 기간이 지나고 나면 거의 완벽에 가깝게 원상복구가 가능하도록 심혈을 기울음을 이해바랍니다. LED Screen / Programing Part LED 스크린 / 프로그래밍 파트
      
       
   Graphic Design Part
그래픽 / 디자인 파트   Child model : Coco, working actress.
모델은 현재 아역배우로 활동중인 '코코'양
      Refining samples                   광복절 기념 광고 버전 |
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