An anti-war poster telling that the result of violence will return to where it started.
The gun will aim back to the soldier when wrapping the poster on a pillar.

총을 든 병사가 그려진 가로로 긴 포스터를 기둥에 감으면 총구가 스스로를 향하게 된다.
폭력의 결과는 결국 스스로에게 돌아간다는 전쟁 반대 포스터. 



Brief: With the election of a new president opposed to the Iraq War, the Global Coalition for Peace wanted to create a campaign to re-assert the importance of
an immediate withdrawal from Iraq, while also building awareness for their organization and their efforts.

Solution: We came up with a simple and elegant outdoor campaign that focused on the spiraling cycle of war, reminding viewers that the violence perpetrated abroad
will breed the hatred that fuels tomorrow’s violence that what goes around, comes around. To achieve peace, then, we must end the violence, and end the war in Iraq.

Budget / Location : Being a non-profit organization, the Global Coalition for Peace was working on a limited budget, so we targeted select locations in New York
and other major cities with sympathetic viewers who would most likely be motivated into direct action either through volunteering or donation.

Result: Support has been overwhelming in the time that these pieces ran, with a significant increase in donations of both time and money.






***************************************** 작품의 제작자 소개 ***********************************************

Q) "뿌린대로 거두리라"  반전 캠페인 누가 만들었나요?

1) 이 캠페인은 미국의 평화반전 단체 Global Coalition for Peace를 후원하기 위해 4명의 젊은 광고인들의 재능기부로 만들어진
  순수 프로보노성 공익광고입니다. ( 단 10원도 금전적인 거래도 없었음. )

2) 이 캠페인은 단 4명 만이  작품의 아이디어와 제작에 실질적으로 참여 했습니다.

  이제석 ( 당시, 뉴욕 FCB 소속 ) : 아이디어 제공, 총괄 기획 및 아트웍 제작 
  프랭크 안셀모 ( 당시, 뉴욕 BBDO 소속 ) : 공동 기획 및 아트웍 자문
  윌리엄 트렌 ( 당시, 뉴욕 FCB 소속) :  카피 라이터, 공동 기획 
  프렌시스코 휴이 ( 당시, 프리렌서 ): 카피 라이터, 공동 기획  

    *기타: 작품 제작에 필요한 물리적인 비용 전액을 지불한 후원자 박서원 사장님(두산 빅앤트)께 감사의 말씀을 드립니다.
  ( 작품의 공모전 출품 비용 일체를 지불하셨습니다. 이런 이유로 공모전 출품회사 이름은 '빅앤트'로 표기되어 있습니다. )

* 위의 사실은 틀림이 없으며, 이를 증빙할 수 있는 작업물의 습작과 프로젝트 진행 과정 일체, 작업 참여자들의 증언,
   클라이언트와 업무 진행중 주고 받은 서류 일체의 원본을 제작 총괄 기획자인 이제석 측에서 보유하고 있습니다.

Q) Who made the campaign "What goes around comes around"?

1) This pro bono campaign was created by ONLY 4 of young advertising directors' "talent donation" in order to support the Global Coalition for Peace.

(NOT even A PENNY was involved.)
2) Only 4 advertising directors participated in the essential ideation, art works and production process.

Jeseok Yi ( FCB New York at the time): Creative Director / Art Director, 

Frank Anselmo (New York BBDO at the time): Co-Creative director /Artdirecting Advisor
William Tran (New York FCB at the time): Co-director, Copywriter

Francisco Hui (Freelance at the time): Co-director, Copywriter

*Special Thanks to: Alfred Seo-won Park, CEO (Big Ant International, Doosan Group ),
who supported the whole production cost including printing,
 installation and ad competition submission cost and etc…We would like to thank him again.

3) This pro bono PSA was never intended as a self promoting for some particular private ad agencies or corporations.
Please insure that any personal or corporative PR/news articles with incorrect credits are fraud.
*The above facts are true, and Jeski Social Campaign possesses any possible products, including study of works,
in-process works,
dialogues of participants, and documents shared with the clients.

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