Brief: With the election of a new president
opposed to the Iraq War, the Global Coalition for Peace wanted to
create a campaign to re-assert the importance of
an immediate withdrawal
from Iraq, while also building awareness for their organization and
their efforts.
Solution: We came up with a simple and elegant
outdoor campaign that focused on the spiraling cycle of war, reminding
viewers that the violence perpetrated abroad
will breed the hatred that
fuels tomorrow’s violence that what goes around, comes around. To
achieve peace, then, we must end the violence, and end the war in Iraq.
Budget / Location : Being a non-profit organization, the Global Coalition for Peace was
working on a limited budget, so we targeted select locations in New York
and other major cities with sympathetic viewers who would most likely
be motivated into direct action either through volunteering or
donation.
Result: Support has been overwhelming in the time
that these pieces ran, with a significant increase in donations of both
time and money.
