Custom Handmade Poster for a Custom Handmade Wig Shop
Million Wigs, the advertiser, is a local, small scale, custom-handmade wig production company in Korea. During recent years, mental pressure from excessive zeal for education and economic growth has increased, and eventually caused rapid growth on the rate of baldness. Such phenomenon affected high sales rise of Million Wig Shop, and allowed the opportunity to advertise the company to boost brand awareness and attract new customers.
Due to the humiliation, people with baldness and wig users feel in Korean society, word-of-mouth marketing seemed to be inadequate; thus, for this company, advertisement was essential to draw customers. The company name and phone number were considered as key elements to promote, we therefore eliminated unnecessary exaggeration or complicated explanation and differentiated ours from other competitors. This simple and humorous method is unconventional and unique not only in this local area but also in this wig market field.
These posters were designed focusing on the interaction with the audience leading them to have fun with tactile experience. Such interplay was intended to give psychological vicarious satisfaction to those who are concerned with baldness or limited hairstyle.
Million Wigs is a local based business with a limited budget which isn't enough to take nationwide aim; hence, the advertisement was released provincially targeting local residents especially where office workers are concentrated. The posters were extensively spread out to commercial areas such as large-scale supermarkets or department stores, as well as subway stations and bus stops. (Relevant area had relatively free legal regulation.)
