Brief: With the election of a new president opposed to the lraq War, the Global Coalition for Peace wanted to create a campaign to re-assert the importance of an immediate withdrawal from lraq, while also building awareness for their organization and their efforts.
Solution: We came up with a simple and elegant outdoor campaign that focused on the spiraling cycle of war, reminding viewers that the violence perpetrated abroad will breed the hatred that fuels tomorrow’s violence that what goes around, comes around. To achieve peace, then, we must end the violence, and end the war in lraq.
Budget/Location : Being a non-profit organization, the Global Coalition for Peace was working on a limited budget, so we targeted select locations in New York and other major cities with sympathetic viewers who would most likely be motivated into direct actiona either through volunteering or donation.
Result: Support has been overwhelming in the time that these pieces ran, with a significant increase in donations of both time and money.